About Us
Discover Jorixantel
Our Story
Jorixantel began in Guntersblum, a small wine village in Rheinhessen tucked between Mainz and Worms. Out here, life still follows the seasons. People know their neighbours, and a lot of good advice still comes from someone’s grandmother and her herb garden.
That’s where Matthias Hirsch, our founder and managing director, started asking a simple question: why is it so hard to find supplements and herbal products you can genuinely trust? Too many labels promised everything and explained nothing. Too many products seemed made for a marketing campaign instead of for real people with real routines.
So in spring 2026 he decided to do something about it. The company behind Jorixantel, Herbya UG, was founded in March 2026 and officially entered into the commercial register at the Amtsgericht Mainz in April. It was a small start, built on a clear idea: offer carefully chosen products, be honest about what’s in them, and treat every customer the way you’d treat a neighbour.
What we do
At the heart of Jorixantel are dietary supplements and herbal products. Alongside them you’ll find wellness and lifestyle products as well as natural cosmetics and beauty care, all chosen to fit into everyday life rather than complicate it.
But we’ve never seen ourselves as just a shop. Feeling good is about more than what goes into a capsule. It’s about habits, small rituals and the knowledge to make good choices for yourself. That’s why we’re also working on apps and online platforms that help you build and keep up your own wellbeing routines. We also plan to share what we know through workshops, online trainings and personal guidance on nutrition, lifestyle and personal growth.
Why we’re different
We’re a young company, and we like it that way. Every order is packed and sent from Rheinhessen, and when you get in touch, you reach real people who care about getting it right. We’d rather grow slowly with customers who trust us than quickly with ones who don’t.
Thank you for being part of our beginning. We’re glad you found us.